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Response Of the North Wales Local Public Health Team to the National Assembly for Wales’ Health and Social Care Committee Inquiry into Alcohol and Substance Misuse

Authors: Melfyn Thomas, Senior Public Health Practitioner, Public Health Wales; Louise Woodfine,  Principal Public Health Practitioner, Public Health Wales.

 

Date: 9th January 2015

Version: 1a

Publication/ Distribution:  

·         Internal to Public Health Wales

·         Welsh Government Health and Social Care Committee

Review Date: N/A

Purpose and Summary of Document:

This document is the North Wales Local Public Health Team submission to the National Assembly for Wales’ Health and Social Care Committee Inquiry into Alcohol and Substance Misuse

National Assembly for Wales / Cynulliad Cenedlaethol Cymru
Health and Social Care Committee / Y Pwyllgor Iechyd a Gofal Cymdeithasol

Inquiry into alcohol and substance misuse / Ymchwiliad i gamddefnyddio alcohol a sylweddau
Evidence from Public Health Wales – ASM 19 / Tystiolaeth gan Iechyd Cyhoeddus Cymru – ASM 19

1                  Introduction and summary

 

Over the last few decades there has been a change in the culture in Wales as regards deinking alcohol and the use and abuse of illegal substances.

Alcohol is much more easily available in Wales now  than it has been  for many generations; is cheaper than it was at any time in the 20th century; and is more socially acceptable than it has been since the turn of the last century. Illegal substances are also cheaper, more available and much more widely used than they have been in past generations.

We are now seeing the physical effects of low-cost, easily available alcohol at clinics across Wales and the financial cost will continue to grow for many years even if the widespread over-use of alcohol in our society were to stop today; social and health related problems linked to illegal substance use in our communities are also more apparent now than they have been for a long time and show no sign of stopping.

The challenge from a public health point of view is a huge and growing one and one that needs to be addressed both from a preventative and treatment point of view. The changes in alcohol and substance misuse have gone hand-in-hand with cultural changes within our society which has become more tolerant of their misuse leading to a greater barriers to teach about and treat them.

The inquiry asks for a response to the following terms of reference for alcohol and substance misuse in Wales and this paper will follow these headings subsequently:

 

·         the impacts of alcohol and substance misuse on people in Wales, including young people and university students; older people; homeless people; and people in police custody or prisons;

·         the effectiveness of current Welsh Government policies on tackling alcohol and substance misuse and any further action that may be required;

·       the capacity and availability of local services across Wales to raise awareness and deal with the impact of the harms associated with alcohol and substance misuse.

2: Alcohol & substance misuse on the North         Wales population:

“The impacts of alcohol and substance misuse on people in Wales, including young people and university students; older people; homeless people; and people in police custody or prisons”

The changing in drinking and substance misuse culture is perhaps more evident and more visibly seen among young drinkers. Because the price and availability of alcohol have changed greatly since the turn of the century young people can now more easily afford to buy alcohol and have far more outlets that sell alcohol than ever before.   

This has directly impacted on the drinking culture in the UK in that the financial difference between buying alcohol at traditional outlets such as public houses and the growing alcohol retail outlets such as supermarkets and corner shops is great. Supermarkets can afford to sell alcohol at a loss (loss-leaders) and make up their profits on other products while public houses cannot do this and tend to try and make more profits on non-alcoholic drinks.

This has led to the development of a culture of pre-loading among the younger generation, where cheaper alcohol bought at supermarkets or other lower-price outlets are drunk before they go out to the more traditional pubs and clubs.

The net result of this is to shift the time that young people go out to socialise to later on in the evening and also that they arrive at those places under the influence of alcohol to varying degrees already.

This leaves public houses generally more empty earlier in the evenings than they might have been in previous generations and also that alcohol-related problems can be perceived to be associated with pubs and clubs but where the bulk of the alcohol drunk by the perpetrators of anti-social activity has actually been bought at other outlets.

The development of a wider home-drinking culture has also been linked with a greater amount of drinking in that traditionally a drinker might have been buying their drinks in a public setting might have some  mitigating effect on their consumption. Drinking at home, or drinking alone at home is much harder to gauge how much and how fast they are drinking.

The change in drinking culture has also affected the more elderly members of our society and there has been a rise in the number of more elderly drinkers presenting with alcohol related problems. The social element of drinking in a public house might have been minimised with this cultural change, and the price of alcohol at other outlets has seen an increase in more elderly members of the population drinking at home and alone. 

 

3: “the effectiveness of current Welsh Government policies on tackling alcohol and substance misuse and any further action that may be required”

 

·         One of the best evidence interventions into reducing drinking in populations is to increase minimum unit pricing. The proposed introduction of minimum unit pricing as policy in Wales is welcomed as are the policies of reviewing fatal and non-fatal drug poisonings and alcohol related deaths, to ensure that lessons learned and recommendations may be implemented to reduce future deaths. 

  • Communicate the whole range of harms associated with alcohol and substance misuse that includes a range of cancers; a link to these abuses being also closely linked to child sexual, physical and verbal abuse; the clear link to road traffic deaths
  • Communicate the negligible health benefits that have been associated with alcohol consumption in the past
  • Stop all alcohol advertising reaching under 18’s – in Wales  the 10-15 year olds are exposed to 11% more alcohol advertising than adults; advertising has been shown to increase consumption in children and also increase the appeal of drinking in later life
  • Rigorous and proper regulation of advertising and mis-advertising of alcohol by the industry
  • All health and social care professionals should be trained to provide early identification and brief alcohol and wider substance misuse advice
  • People who need support for substance misuse (drugs and/or alcohol) problems should be routinely referred to specialist alcohol services for assessment and treatment
  • Existing laws to prohibit the sale of alcohol to individuals who are already heavily intoxicated should be enforced in order to reduce acute and long term harms to their health and that of the individuals around them
  • All alcohol products should carry a health warning from an independent health regulatory body that is 1/3 of the label size
  • All alcohol products should carry a clear calorie notification as well as unit levels.

4: The capacity and availability of local services across Wales to raise awareness and deal with the impact of the harms associated with alcohol and substance misuse.

·         Local services should seek and be responsive to the needs of their service users.  Service users should be regularly and meaningfully consulted as regards the services available and if those services are fulfilling or failing in their duties. There should be a service user element in the evaluation of service providers and in making recommendations for further service development in the future.

 

·         Clear effective and truthful information about substances and the likely consequences of using them or selling them should be made clear to the population in a non-judgmental way.

 

·         Harm minimisation and harm reduction policies in North Wales have had a practical and beneficial effect for both drug users and communities. They should be further invested in and expanded.

 

·         The implementation of the alcohol brief intervention (ABI) training by Public Health Wales has ensured that both NHS and non-NHS staff are suitably skilled to engage with individuals to identify potentially harmful drinking patterns and encourage behavioural change. Over 7000 such staff have now been trained to deliver ABI across Wales, ranging from military personnel to midwives. Welsh Government has been a key driver in the development of this programme.

  • Establish working partnerships between accident and emergency departments, the police service and ambulance service, the local APB and Las to accurately pinpoint areas where violence results linked to alcohol use in communities. This data can then be used effectively to oppose licensing applications.
  • Ensure sanctions are fully applied to businesses that break the laws on under-age sales
  • Promote campaigns that make reckless behaviour under the influence of alcohol or other substances socially unacceptable.

·         Make prevention a clear aim of services and other institutions so that a shift in culture towards a more respectful and mature use of alcohol and substances can be achieved.